SENIOR DESIGNER & CREATIVE SERVICES MANAGER
Holy Name Medical Center // Teaneck, NJ
December 2017 - present
Lead in-house graphic designer for the entire Holy Name health system, balancing clients across all hospital service lines and health partner practices
Manage a team of freelancers, providing guidance and art direction to oversee project completion
Produce a wide range of printed collateral (magazines, newsletters, event support invitations and journals), promotional materials (brochures, flyers, EDDMs), and digital graphics (billboards, web banners, e-blasts, social media content)
Collaborate with clients in order to meet deadlines with high-quality, impactful work
Serve as liaison with outside service vendors and printers
Coordinate photoshoots and style models
Retouching and copyediting
Key achievements:
Facilitated a rebrand of the entire health system and developed style guidelines to ensure cohesion across all facets of the organization
Launched an award-winning fundraising initiative: an annual fashion magazine called Dress the Heroes highlighting Holy Name staff, donors and patients. The (201) Magazine supplement publication is delivered to 60k+ Bergen County households.
May 2020 - Designed “Holy Name Hero” T-shirts for hospital-wide distribution. This was a morale-boosting effort to show appreciation for the tireless work of all HN employees during the height of the COVID-19 pandemic.